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商品編號： 9-792-028 出版日期： 1991/09/12 作者姓名： Ghemawat, Pankaj;Esty, Benjamin C. 商品類別： Other 商品規格： 15p 再版日期： 1997/11/12 地域： United States 產業： Razors & razor blades 個案年度： 1989 - 1989
商品敘述：
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis of the margins and volumes the Sensor is likely to achieve, and issues of sustainability and flexibility.
涵蓋領域：
Advertising strategy;Innovation;Marketing strategy;Metrics;New product marketing;Strategy formulation
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